Niacinamide is a vitamin B3 analog that is found in many food such as meat, milk, and vegetables. It is structurally similar to niacin, but does not have the same effects such as flushing of the skin. Niacinamide has many beneficial effects on the skin which is why it is found in many skin care products. As an anti-inflammatory agent it decreases redness and calms the skin in conditions such as acne and rosacea, making it perfect for those with sensitive skin. Niacinamide also plays a role in correcting discoloration, which helps those with melasma or discoloration caused by sun exposure. It also stimulates blood flow to the skin and production of ceramides which provide hydration to the skin. This leads to improved moisturization of the skin, which naturally decreases with age. It also leads to improvement in fine lines and wrinkles. With all of these beneficial effects, it is no wonder why niacinamide is found in so many products ranging from prescription-strength products to anti-aging creams to over-the-counter moisturizers and sunscreens.
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